Coaching for Men
Personalized online coaching for men who are done with templates, influencer PDFs, and guessing. Built around your life, not a magazine program.
Sound familiar?
You've tried the apps. You've tried the influencer templates. You've started a hundred programs and finished maybe two. Every January you tell yourself this is the year.
The problem isn't effort. You work hard at everything else in your life. The problem is nothing you've tried was actually built for you. A 6-foot-2 dad of three with a torn rotator cuff and a 60-hour week does not need the same program as a 22-year-old kid on YouTube.
You don't need more information. You don't need another podcast. You need a plan. A real one. One that adjusts when life adjusts. One with a coach behind it who knows your name.
That's what we do. Nothing more, nothing less.
The Roadmap
The Roadmap is fully personalized coaching. You get a program designed around the body you have, the time you have, and the goal you want. We adjust it weekly. You show up and do the work.
Built around your goals, schedule, equipment, and history. Updated every week.
Send a clip. Get a coach's eyes on it. Fix the thing before it becomes an injury.
Text your coach. Get a real answer. No bot, no template reply.
We watch the numbers so you don't have to. We adjust before you stall.
Travel week? Sick kid? Hotel gym? We rebuild the week with you. No guilt.
You're coached by a real person who knows your name. That's the whole difference.
Proof
Andrei
with Jake"I would recommend working with Jake entirely and with no reservation. There are people who do a job well, and there are people who do it so well they are in a whole different league. Jake is the latter. He happens to get paid for what he loves doing anyway, and does it far and above even the best other trainers."
Jake L.
with Jake"I dropped 17 pounds in 8 weeks and honestly couldn't believe how much food I was eating while doing it. Once I understood macros, it blew my mind how full I could be while still losing fat. The workouts were dialed in too. As a former athlete, I hadn't followed a real program since college, and my strength shot through the roof. Now I've gotta spend money on heavier dumbbells because the ones I have aren't cutting it anymore. Thanks a lot, Louros."
Jeremy
with Jake"Doing the Summer Shred Challenge was my first time participating in anything like this, and I hadn't been to a gym in too long. Jake and Julie set me up with a great workout that fit into my schedule, and were there to answer questions and provide encouragement along the way. I didn't expect to feel such a large amount of motivation and commitment to a program, but knowing other people are doing it and I'm not just goofing around in the gym really kept me on track. I can't wait for the next one."
Jimmy
with Jake
Jon
with Jake"I dropped from 212 to 205 lbs and cut body fat to 18.5% during the challenge. The reps-in-reserve method showed me I could lift heavier than I ever thought, and tracking my macros and weight in the app kept me motivated. Even with gym access issues after moving to Cape Cod, I adapted with home workouts and swimming a mile three times a week. This program pushed me, taught me a ton, and delivered real results."
Kieron
with Jake"Open the app. Lift what it tells you. Eat like an adult, with tips and advice. Join in the fun, share posts with your fellow challengers. Then, woah, my first summer in a tank top, with the guns out, after more than 50 summers of trying. Too easy."
Your Coach
Head Coach, Men's Performance
Twenty years coaching. Former firefighter. Jake specializes in men's body composition, strength, and athletic performance. He coaches clients from hotel gyms to garage setups to commercial gyms. Based in Aljezur, Portugal. Clients worldwide.
Pricing
Month to month. Cancel any time. Most clients stay for years because it works.
Limited spots. We coach the people we can coach well.
Questions
Fifteen minute clarity call. No pitch, no pressure. We figure out if we're the right fit. If we are, we get to work.